The very popular Lokai bracelets have been spotted on plenty of wrists as of late, from everyday folk to athletes to celebrities. As reported by the New York Daily News, famous folks like Justin Bieber and Gigi Hadid have worn the Lokai bracelets, which are made of rubber and beads that stretch. The Lokai bracelets reportedly contain substances that make people flock to them, from the Kardashian clan’s matriarch, Kris Jenner, to football player Arian Foster and superstars like Oprah.
On Amazon, the description of the Lokai Classic Bracelet, sold by Lokai, explains the appeal of the bracelets.
“The White Bead – Stay Humble – Carrying water from Mount Everest, the highest point on Earth, the white bead represents life’s highest moments. It’s those times when you’re feeling on top of the world, that it’s most important to stay humble.
“The Black Bead – Stay Hopeful -Sitting directly opposite its white counterpart, the black bead holds mud from the Dead Sea, the lowest point on earth, signifying the difficult moments you experience throughout life. Even through life’s lowest moments, stay hopeful.
“We provide the elements. You provide the story.
“10 PERCENT of net profits will be dedicated to giving back to the community through a variety of charitable alliances.
“Lokai is the only authorized ‘sold by’ seller of an authentic Lokai bracelet.”
With such lofty claims that the Lokai bracelets literally contain water from Mount Everest, their $18 price on the My Lokai website — or the $23 price for Lokai bracelets on Amazon — doesn’t seem so pricey. But how are the Lokai bracelet wearers to know if their bracelets really contain mountain water? That’s one reason people have intentionally cut open their Lokai bracelets — or examined them after they unintentionally broke a Lokai bracelet open.
Well… My Lokai bracelet broke. So I cut it open. Water from Mt. Everest and mud from the Dead Sea was inside. pic.twitter.com/ayPypnno05
— Tatum Davis (@iamtatumdavis) January 17, 2016
On Instagram, the #lokai hashtag contains at least 106,830 posts. Many of those posts show people displaying their Lokai bracelets in interesting ways. Not only is the basic clear Lokai bracelet with the single black and single white bead displayed, but other Lokai bracelets, such as the red one. It’s a bracelet that the Lokai website says isn’t available anymore.
Meanwhile, YouTube videos like the below one — titled “Cutting Open A Lokai Bracelet! What’s Inside??” — have swelled to more than 600,000 views. When a Lokai bracelet is cut open, no water is found in the white bead, but mud is found in the black bead. Viewers pontificate over whether any water was contained therein, or if the water evaporated over time. And if there was water inside the Lokai bracelet, the viewers wonder if it really hailed from Mount Everest.
On the Lokai website, a page about the authenticity of the bracelet shows expeditions to Mount Everest. There’s also an upcoming video space for the Dead Sea expedition on the Lokai website. The popularity of the types of Lokai bracelets that are no longer available are also a witness to the demand of the bracelets.
The Lokai bracelet pictured in the top photo above is from the launch of the “Limited-Edition Wild Lokai To Support World Wildlife Fund.” However, it’s one of the bracelets that is currently sold out.
— Patrick (@MckTrick) January 10, 2016
The Lokai bracelets became a hit with athletes, reports Men’s Journal, when the Lokai bracelets grew in popularity, organically. They represent a lifestyle, and are meant to remind the wearers of the highs and lows in life, and to keep a balance between the two. The Lokai bracelets are controversial due to their so-called gimmick nature that’s helping build their buzz. Others believe in the message of the Lokai bracelets, which are being compared to the “Livestrong” or “I Am Second” bracelet trends.