With five times as many mobile phones as computers, mobile presents a new opportunity for businesses to open a new marketing channel. Not only can businesses consider creating mobile apps as a way to distribute their content to consumers, the mobile web creates another way for businesses to present their content on mobile phones for easy consumption. Mobile marketing trends in 2016 will allow all businesses an opportunity to optimize their marketing campaigns for more effective results and build additional revenue to their businesses without doing a lot of additional work as mobile sites and apps can be created once and then released to the marketplace.
Mobile Marketing Watch offered their top mobile marketing trends for 2016 that included trends in everything from cybersecurity to data analytics. Data analytics will change because brands will change the way they analyze their data by relying more on in house data to tell them who their customers really are. Web analytics will shift from being the centerpiece of marketing plans as brands augment, or even replace, their traditional web analytics packages.
— Web inform (@Webinform) January 12, 2016
Issues of data privacy and security will become more important, particularly in the American markets. European markets have already begun the process of securing customer data and privacy. Businesses will need to comply with the most recent laws on data privacy and security to stay in compliance and protect end users.
The “One Profile to Rule Them All” will become key to marketing plans and is an important mobile marketing trend because it will consolidate a customer’s profile across multiple platforms. Consumers want more engagement on the web, and the simplest way for businesses to provide this is through retargeting. It allows businesses to customize a customer’s experience.
As previously reported in Inquisitr, businesses will adapt their marketing in 2016 by adapting to new technology because mobile marketing trends are one of the most important marketing trends because of how fast the number of mobile devices is growing. Although businesses will need to continue to adapt to rapidly changing technology as devices become smaller and more powerful, business owners will still want to focus on relationship marketing as consumers are more likely to buy from brands they know and trust. Starbucks is an example of a company that effectively uses relationship marketing to build their brand and keep customers coming back to the store by using coupons and giving discounts.
— Sam Hurley ➤➤➤➤➤ (@Sam___Hurley) January 7, 2016
ETTelecom reported that companies will start evolving their campaign objectives and focus on value creation over customer acquisition. Instead of forcing ads on consumers, businesses will seek to make compelling offers to their customers.
Reemergence of the mobile web will also become an important issue as it offers another way for consumers to access the web. Offering mobile apps for business will not be enough as not all users want to download and install apps to their smartphones. By combining the use of both mobile apps and mobile web, businesses have an opportunity to provide a more engaging experience for their users.
Other mobile marketing trends businesses want to become aware of are the use of mobile phones as credit cards or bank accounts and mobile as the new television. Smartphones are quickly giving smartphone users the ability to use their phones as a mobile wallet, and it won’t be long before a user’s mobile number becomes a credit card or global bank account number. Users will be able to pay for everything from groceries to shopping and food orders. With the launch of 4G, streaming video will become easier, and users will be able to view video more easily on their mobile phones.
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