To say Australian model, former television host, actress, DJ, and artist Ruby Rose has had an exciting 2015 is an understatement. Shortly after her breakout role as Stella Carlin in the third season of the Netflix Original Series Orange is the New Black, Rose garnered so much attention she was the fifth most searched person on Google in 2015 and the most googled actress of the year.
Now, Rose is starting off 2016 with a creative new role with denim company, Denim & Supply Ralph Lauren, as the face of the brand’s spring collection.
— Ralph Lauren (@RalphLauren) January 6, 2016
The artsy New York-centric ad campaign features Rose alongside local artist Edward Granger as well as her close friend and model Hailey Baldwin in the denim brand’s warehouse showing off the label’s upcoming collection.
The artistic shoot, photographed by Mark Seliger, also creates a “cinematic social experience complimented by a global digital campaign,” which will unveil in a four-part series on Denim & Supply’s Instagram page, @DenimandSupplyRL, according to PeopleStyle.
The short video clips filmed in New York speak to “Ruby Rose’s personality and style,” according to a press release.
“I love the fact that [Denim & Supply] is using Instagram to create these mini films, these little 15-second cinematics, because I definitely get a lot of the information, my inspiration and style inspiration from social media platforms, and on Instagram especially,” Rose told PeopleStyle.
“And I think that people’s attention spans are much shorter these days, and you’re less likely to captivate or hold people’s attention for that long. But the way we’ve done it, I really think people are going to enjoy it. [The videos] are fun and about being yourself — they’re about being authentic and not taking yourself too seriously — and I hope people get that.”
Rose also dished on what it was like to work on set with Baldwin.
“I had this really awesome denim jacket — it’s this really simple basic denim jacket with a really good fit and I wear it a little bit oversized — and then Denim & Supply was cool enough to go get my name embroidered on the back,” Rose said.
“[During the shoot], I was feeling a little cheeky and it was the last 10 minutes, and I thought, ‘You can’t have two cans of spray paint in hand and not expect me to spray Hailey with it.’ I didn’t want them to tell me, ‘No, you can’t do that, it’s a sample!’ So, like any good idea, you just have to run with it. Don’t ask, just apologize after. (Editor’s note: Sage advice, RR.) So I said to Hailey with these big, sweet eyes, ‘Oh, this is so much fun,’ and then I just started spraying her. And I had green, pink and whatever in my hands and I was spraying her outfit. It was like a food fight but with graffiti. And I turned around and she sprayed the back of my jacket. So now I have this memory of the day, as well as Hailey’s semi-signature slash her trying to attack me on the back of my name. It’s pretty cool, I can probably frame it.”
In addition to the graffiti-laden jacket, Rose says she was drawn to the cut-off shorts and basic tanks she sported during the shoot.
“I’ve always been a big fan of cut-off shorts, and they had some really awesome edgy, rocky ones,” she said. “The ones that I wore to the shoot, especially, were all like that. I kept them all.”
[Photo by Anthony Harvey/Getty Images]