The Weather Channel Companies (TWCC) announced an agreement today to acquire Weather Underground, a leading provider of web-based weather data also known as Wunderground.
In a press release, The Weather Channel Companies chairman and CEO David Kenny and Weather Underground president Alan Steremberg stated that the terms of the acquisition are not disclosed but that the transaction is expected to be completed within the next few weeks.
Weather Underground currently provides free, real-time online weather information to millions of internet users around the world. Wunderground is also available as an app for SmartPhones.
Kenny believes that the acquisition of Weather Underground by The Weather Channel Companies will benefit individuals seeking information about the weather. He comments:
“Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users. Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms.”
As reported by The New York Times, The Weather Channel is the most-visited weather news website in the United States with almost 50 million visitors each month. Wunderground is a popular competitor with about 10 million unique visitors each month.
Steremberg also believes that the merger with The Weather Channel will be beneficial to individuals who currently use Weather Underground:
“Weather Underground users can expect to see more of the same. But we’ll have a lot more resources to do fun things.”
What do you think about the acquisition of Wunderground by The Weather Channel Companies?