The image of a rainbow-colored Oreo posted to Facebook by whoever is in charge of the Kraft brand’s page this weekend was predictably divisive, and it will be interesting to see how this very positive and public show of support will impact the brand in weeks to come — but it appears that aside from a small, vocal minority, the move has been a positive one for Oreo.
It seems that as Americans, if there was one thing we could come together on — if not rainbow-colored Oreos — is shoving cookies in our faces. As a nation, we excel at it, and if there was a cookie-eating Olympics, we’d clock gold in every event.
But the rainbow-colored Oreo (that doesn’t even exist) threatened even that basic tenet of Americanness, and opponents of gay rights — like villains in a John Waters movie — took up on social media this week with the intent of showing Kraft and Oreo where they can stick their “inclusiveness” and “show of support.”
As has historically been the case, rainbow-colored Oreos are getting a show of support on Twitter, where the majority of tweets express approval of Oreo’s move and intent to buy more Oreos. Comments like the handful below laud the rainbow-colored Oreo pic:
@Oreo cookies in years but am now ready to buy a gross of them in deference to this so-called boycott. #straightbutnotnarrow”
“It may lead to diabetes, but increasing my Oreo intake to make up for the homophobic bigots now boycotting them is the least I can do.”
“People who boycott Oreos over the Pride Oreo are probably also upset that the black part touches the white part.
In fact, a quick scan of Twitter meant scrolling for several minutes before I came across one seemingly negative post about rainbow-colored Oreos:
“I’m going to miss
@Oreo cookies, they’re delicious but I cannot and will not support a company who condones sinful desires. #Boycott”
Rainbow-colored Oreo haters were a bit more comfortable on Facebook, and many left initial comments when the pic first hit. But now a look at the original rainbow-colored Oreo post reveals that like the issue of gay marriage in America overall, Oreo fans are “evolving” and quickly falling in line to support the brand and the cause.
Have you seen posts about the rainbow-colored Oreo on Twitter and Facebook? Were they mostly positive, or negative?