Customers on the Verizon Wireless platform are no longer making the Apple iPhone lines of devices their number one choice for smartphone sales. A recent channel check for the June quarter reveals that for the first time since going on sale in February 2011 the iPhone is no longer the company’s number one seller.
While William Blair analyst Anil Doradla discovered the fall off in sales they note that it could simply be the fact that customers are now waiting for the iPhone 5 to debut before agreeing to spend more cash on a new device.
Verizon Wireless has likely not helped iPhone sales improve as they focus most efforts on 4G-capable smartphone advertising, specifically for the Motorola Droid RAZR MAXX.
While not the best-selling smartphone at Verizon the iPhone continues to be the top-selling phone in the United States when all carrier sales numbers are combined.
According to Doralda:
“While we acknowledge the increased competitive landscape from 4G devices (and the iPhone 4S is not 4G), we are not worried [about] Apple conceding its top position in North America any time soon. We believe the anticipated launch of a 4G device from Apple this fall will be an important catalyst for the company as consumers upgrade their phones, and we expect the company to once again maintain its top position at all operators (including Verizon Wireless).”
Apple’s iPhone 4S was sandwiched between the Motorola Droid RAZR MAXX and the Samsung Galaxy Nexus, both of which offer the Google Android based operating system.
Verizon customers in the meantime have become very well acquainted with Google Android based smartphones, before Verizon Wireless released its first iPhone device in 2011 it was one of the largest (and still is) hubs for Google Android based smartphones in the worlds.
Analysts will now have to wait and see if the iPhone LTE which is expected to ship this fall can crack the Google Android stranglehold at Verizon Wireless.