McDonald’s Will Launch World’s Largest Fast Food Restaurant At 2012 London Olympics
McDonald’s will be a big presence at the Olympics, literally. The fast food giant has embraced the “pop-up” restaurant craze and will debut the world’s largest fast food restaurant just in time for the 2012 London Olympic games. The fast food restaurant will remain in place for just six weeks.
Located in Stratford, east London, the restaurant will sit just 900 feet away from Olympic Stadium. The fast food joint is expected to sell 50,000 Big Macs and 180,000 portions of fries while serving an average of 1,200 customers per hour during its busiest times.
The restaurant will run from the start of the Olympics to the closing of the Paralympics.
After the games have ended the two-story building will be dismantled and 75% of its materials will be re-used or recycled.
According to The Guardian:
“From tables and highchairs through kitchen equipment and electric light bulbs, fittings and switches, to timber and air conditioning units, about 5,500 components have been earmarked for reuse in 1,200 existing and new McDonald’s restaurants in the UK. Other items, such as those made of plastics, will be recycled. Even the toilets in the 3,000 square metre restaurant are papered with tile-effect vinyl wallpaper to avoid the wastage of about 30 tonnes of broken tiles after the restaurant closes. The building went up in six weeks (although fitting out took considerably longer) and will take four weeks to dismantle.”
As a long-standing sponsor of the Olympics McDonald’s was able to secure an exclusive deal as the only branded restaurant on the Olympics site, a move that has caused protests to be staged by doctors and health experts who believe the Summer Olympics should promote healthy living.
McDonald’s will operate four restaurants during the games including two which will only be made available to Olympic participants and organizers.
While the company’s world record-setting restaurant may be large it still hopes to serve every single customer within 3 minutes of their arrival while offering seating for up to 1,500 people. To meet those goals express lanes with contactless payment systems have been put in place with technology for hand-held order taking.