I ran across this wide ranging set of statistics for Twitter the other day full of bullet points and some really pretty looking graphs. So I figured that since it was a pretty boring Saturday (so far) I’d share some of the bullet points and maybe a few of the prettier graphs – even the pie charts ones because we all know that there’s nothing like a a bit of pie chart pr0n to make the afternoon go by.
The information comes from a study of Twitter by a company called Sysomos Inc and if you want the full report you can head over here to check it out. In the meantime here’s the short form of their report that came from analyzing some 11 million Twitter accounts. These bullet points are from the report summary:
- 72.5% of all users joining during the first five months of 2009.
- 85.3% of all Twitter users post less than one update/day
- 21% of users have never posted a Tweet
- 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
- 5% of Twitter users account for 75% of all activity
- New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
- More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
- There are more women on Twitter (53%) than men (47%)
- Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
and here’s a few of their Fast Facts with accompanying charts.
Fast Fact: the US is the biggest Twitter country by population, followed by the UK, Canada and Australia
Fast Fact: 92.4% of Twitter users follow less than 100 people, while 97.8% of Twitter users follow less that 400 people. At the other end of the extreme, 0.94% of Twitter users follow more than 1,000 people.
Fast Fact: As many people have speculated, a small group of Twitter users account for the bulk of activity. Sysomos discovered that 5% of users account for 75% of all activity, 10% account for 86% of activity, and the top 30% account for 97.4%.
Now for a bit of fun stats – the most common keywords in Twitter profiles
And on the marketer side of things here’s the most common keywords in their Twitter profiles
thanks to the good folks at Sysomos for a nice in-depth look at Twitter and the resulting data in their report.