The University of Minnesota-Duluth is sponsoring a racial justice “Un-Fair” advertising campaign which some academic and political pundits consider tantamount to racism. The video was designed to raise awareness of “white privilege,” according to Campus Reform review excerpts republished on The Blaze. The racial justice “Un-Fair” campaign by the University of Minnesota-Duluth includes multiple Internet videos, lectures and billboards addressing the need for societal change. The primary theme of the advertising campaign centers around the question, “Is White Skin Really fair Skin,” and the theory that it is “hard to see racism when you are white,” according to the “Un-Fair” videos.
“Un-Fair” racial justice videos feature “Caucasians confessing their guilt for their supposed privilege that comes with fair features,” according to Campus Reform excerpts. Slogans which appear in the University of Minnesota-Duluth social justice videos include, “society was setup for us [whites] and as such is unfair,” and “You give me better jobs, better pay, better treatment and a better chance all because of my skin color.” University of Minnesota-Duluth Chancellor Lendley Black publicly endorsed the “Un-Fair” racial justice project and stated in a message to the campus community that he seeks to “create an inclusive campus climate for all” and supporting the “Un-Fair” campaign will help achieve that goal.
“Dear White America” author Tim Wise hosted an on-campus lecture as a part of the “Un-Fair” racial justice campaign last semester. Wise may be best known for a line in his book where he reveals a “longstanding fantasy” about turning to a man with a “God Bless the USA” button and asks him why he can’t “just get over it,” The Blaze notes. Wise garnered national attention in 2010 for penning “Letter to the White Right” which stated “For all y’all rich folks, enjoy that champagne. And for y’all a bit lower on the economic scale, enjoy your Pabst Blue Ribbon. Whatever the case and whatever your economic station know this – You need to drink up, and quickly and heavily because your time is limited,” CNN reports.