UNICEF has been fighting to end child hunger and promote the rights and improve the lives of children for years. Now, pop star Pink has joined forces with the organization, and has been named their newest Ambassador.
Pink made the announcement on Monday, during her live appearance on Good Morning America, and explained why she chose to become involved with the organization.
“I’ve always wanted to work with UNICEF,” Pink said. “It’s the one organization over the last 15 years just consistently been in mind for all the amazing things that they do and timing is everything and it worked out.”
— People magazine (@people) November 30, 2015
Over the summer, Pink traveled with her Carey Hart and daughter, Willow, to Haiti with UNICEF to witness firsthand the plight of the severely malnourished children that live there. Pink said her decision to travel to Haiti was inspired by her having a daughter of her own, and imagining not being able to provide her with the food and nourishment she needs.
“When you have a child of your own and you try to imagine looking at them and not being able to feed them, it does something to you,” she said.
“I got to watch mommas learning how to feed it to their kids,” Pink told the Associated Press during a phone interview, Yahoo News reports. “And within a week, you can see the difference in these children. It brings them back to life. It’s amazing.”
“When you get to see it with your own eyes and you see that something works, then it’s a lot easier to get behind and advocate for it and try to make other people aware of it,” she said, recalling the trip she made over the summer to Port-au-Prince.
Pink, the Grammy-award winning singer known for her hits “So What” and “Get The Party Started,” has already been working with UNICEF as a national spokesperson for Kid Power, an organization whose mission is to educate the public about children who are malnourished around the world.
“UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures and earn points. Points unlock funding from partners, parents and fans, and funds are used by UNICEF to deliver lifesaving packets of therapeutic food to severely malnourished children around the world. The more kids move, the more points they earn, the more lives they save.”
“One in four kids in America are inactive and one in four kids globally are malnourished and UNICEF has brilliantly come up with how to connect the two,” Pink explained. “You unlock therapeutic food packets, which I’ve seen with my own eyes bring children back to life.”
— Jeanette Jenkins (@JeanetteJenkins) November 30, 2015
“For every certain amount of steps you make, as active as you want to be, then you unlock a packet,” she added. “You’re kind of creating global citizens. It’s so empowering to be able to be in charge of helping.”
On Monday, the singer joined her trainer, Jeanette Jenkins, at an elementary school in New York City to test out the bands, which are currently available at Target for $39.99, with children who were in grades third through fifth. Pink said she plans on giving everyone in her family one of the bands to help raise more money for UNICEF.
“Between Carey, myself and Willow, it’s going to get a little competitive,” she laughed.
Pink, whose given name is Alecia Moore, is just the latest celebrity to be named an ambassador for UNICEF. Others include Téa Leoni, Sarah Jessica Parker, Laurence Fishburne, and Selena Gomez.
[Photo by Rich Fury/Invision/AP]