Nobody does beef covered chicken like KFC

The Colonel’s latest range of chicken has got at least one competitor in the United States talking, but for a reason you’d probably not expect: beef, or specifically the beef KFC adds to their grilled chicken.

Chain El Pollo Loco is running ads in markets in operates highlighting the fact that KFC grilled chicken is coated in beef powder and rendered beef fat. The company also points out that the chicken is not grilled, but oven cooked, something not unusual in the fast food industry (Burger King does a similar thing.)

KFC for its part doesn’t deny the claims, but tells the LA Times that “small amounts of beef flavors are commonly used in seasonings for many food products, for both restaurant and retail use. For Kentucky Grilled Chicken’s topical seasoning, beef flavors account for only 0.2% of the total seasoning.”

El Pollo Loco has set up a site with their current ads at beefychicken.com

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1. Beef With E. Coli Recalled In San Diego
2. Ground Beef Recall issued by USDA over E. Coli Contamination
3. Chicken discount smackdown: Boston Market v. KFC
4. California Meatpacker Recalls More Than 800,000 Pounds Of Beef
5. Burger King beats Quizno’s in grossest ad insinuation involving a sandwich