Tags : dell, Twitter, twitter advertising, twitter win
Dell tweets up $3m in revenue
While Twitter itself has been widely critiqued for not fully realizing money its making potential, that hasn’t stopped Dell from driving three million dollars in sales from the popular micro-blogging service.
Dell boasts over 600,000 followers- and is the 47th most followed account. @DellOutlet began posting in September of 2007, and frequently tweets about refurbs and other tantalizing promotions. Stefanie Nelson, who tweets the Dell Outlet postings, describes their success on a Dell blog:
“We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.”
Even at $3m, the Twitter-gotten revenue is paltry compared with Dell’s earnings of $12.3 billion in Q1 of 2009. But in the grand scheme of things, it’s a very favorable result in light of Twitter’s plan to eventually turn a profit by connecting corporations with social media savvy buyers.
Related posts:
