Dell boasts over 600,000 followers- and is the 47th most followed account. @DellOutlet began posting in September of 2007, and frequently tweets about refurbs and other tantalizing promotions. Stefanie Nelson, who tweets the Dell Outlet postings, describes their success on a Dell blog:
“We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.”
Even at $3m, the Twitter-gotten revenue is paltry compared with Dell’s earnings of $12.3 billion in Q1 of 2009. But in the grand scheme of things, it’s a very favorable result in light of Twitter’s plan to eventually turn a profit by connecting corporations with social media savvy buyers.