Skydive Dubai recently unveiled a new billboard in Dubai that they are claiming is the “world’s most expensive” billboard. And at $1.3 billion a month, they’re probably right.
The $1.3 billion billboard features a man flying around in a jet pack. According to Skydive Dubai, it costs the company about $500 per second to operate the jet pack. If the jet pack was used around the clock for 30-days, it would cost about $1.3 billion to run the billboard.
Skydive Dubai explained the math in a press release.
“The seconds of flight time for the billboard in Downtown Dubai would cost a minimum of USD 500 per second. If the number of seconds in a month (60 seconds x 60 minutes x 24 hours x 30 days = 2,592,000 seconds) is multiplied by USD 500, the total amounts to approximately USD 1.3 billion for the month long fly time for the billboard.”
Of course, the jet pack isn’t in constant operation. So the “world’s most expensive” billboard claim may not exactly hold up.
Still, it’s a pretty unique way to advertise your product.
Skydive Dubai chairman Nasser Al Neyadi said:
“This is an epic moment. This initiative is another example showcasing Dubai as a world leader in innovation and technology.”
Here’s a video of the $1.3 billion billboard.