Starbucks is starting to make US-made products in a bid to begin stimulating the economy from within the States, and has launched a campaign to promote its “Create Jobs for USA” (which is somewhat Yakov Smirnoff-sounding) initiative in its 7,000 domestic locations.
Wait, Starbucks has 7,000 US locations? I was certain it had 7,000 locations in freaking Midtown. Whatever. Anyway, lots of big companies talk a good game when it comes to economic recovery, but few are willing to put their money where their mouths are (because, let’s face it, interest is better offshore) and actually begin reinvesting in the American economy, so good on Starbucks.
And if you had to pick a team of teflon US brands, Starbucks would probably be on top. I mean, if we were playing Money Dodgeball, I would certainly call Starbucks up off the bleachers in my top five.
Are any other brands like Starbucks in the US selling to a pool of captive addicts without the restriction of alcohol or tobacco laws? I think not.
The new Starbucks US products push does not affect the whole store, but the coffee giant will be selling a limited-edition mug, tumbler and a bag of coffee called the “Indivisible Blend,” all made here in the States.