Apple Releases New Beats Pill+ To Enthusiastic Reviews: Watch Out, Bose!


Apple acquired Dr. Dre’s Beats in 2014. Now, they have released a new Bluetooth speaker, the Beats Pill+, and judging from the initial response, Beats has another winner on their hands.

The Verge says that the new Beats Pill+ is the best portable speaker yet by Beats.

“Beats is announcing the first speaker that it’s made since the company was acquired by Apple last summer. It’s called the Pill+, and it’s the most attractive-looking and sounding speaker that Beats has ever made.”

The Verge goes on to note that the new Beats Pill feels a lot more sturdier than the previous version. They love the sound that is produced by amplifiers in the speakers. iLounge, a site that usually isn’t friendly towards Beats products, gave the new Beats Pill+ a mixed, but overall positive, review.

“Pill+ is a solid performer when it comes to sound, but we wouldn’t put it in the upper echelon within its price range. It does well across the sound spectrum for the most part, and the bass is pretty good, as well. Pill+ doesn’t have the strongest peak volume, but it gets loud enough for a room. We prefer listening in the mid-to-high volume range with this speaker. Speakerphone performance was OK.”

The Mashable’s Christina Warren was also impressed with the time she spent with the Beats Pill+.

“I spent a few minutes getting demos with the Beats Pill+, and I have to say it sounded good. Both hip-hop and emo guitar rock sounded solid and clear on the Beats Pill+. We’ll have a full review in the coming weeks, but the detail I heard on the speaker was impressive, especially given its size,” Ms. Warren claims.

Bose SoundLink Wireless
Bose released the first high-quality Bluetooth wireless speaker in 2011. [Photo via Daryl Deino]
The Beats Pill+ has some major competition from Bose’s SoundLink Mini II, which is considered to be the king of all wireless speakers. Bose has often been considered the leader when it comes to Bluetooth wireless speakers and this goes back to the very first one — the Bose SoundLink Wireless Mobile speaker from 2011. The smaller version of this, the SoundLink Mini, was released in 2013, and became the most successful “mini” sized speaker ever. Judging by reviews such as the one from Trusted Reviews, the SoundLink Mini II is even better.

“There are plenty of cheaper alternatives out there, but the Bose SoundLink Mini II is the best wireless speaker in this class right now.”

The review goes on to praise the soothing bass, the great ranges of sound, and the fact that Bose has added a speakerphone feature. Beats speakers have always had the speakerphone feature, so it isn’t a surprise that the Beats Pill+ has one, as well.

Beats has been known more for their headphones than anything else. Many people have accused Beats of being nothing but style over substance, but they have sold by the millions since 2008. Beats headphones are known for extra heavy bass, and fans of both hip hop and EDM are their main consumers.

Despite Beats’ mixed reputation, the Beats Studio Wireless headphones, released at the very end of 2013, have received excellent reviews, as many have noted that Beats improved the entire sound range so the bass is strong, but doesn’t overwhelm so much. It looks like Beats has moved that great sound quality to their new Beats Pill+, which is destined to become one of the year’s best-selling wireless speakers.

[Featured photo by Ethan Miller / Getty Images]

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