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Applebee’s Takes Aim at Social Media Users in Series of Mocking Ads

Posted: June 9, 2012

applebees life is better shared

Hey, if you think you’re better than Applebee’s with their gallon of fun-sized, “rita”-appended drinks and variety of popperz-themed foods, Applebee’s wants you to know that they’re looking down on you, too, Ms. I’m Too Fancy For Appetizer Samplers.

Applebee’s may draw ire from self-proclaimed foodies across America for their ubiquitous scourge of uninspired, tepid cuisine for people who find the mall an adventurous and novel way to spend a day off, but the company is aware of this whole social media trend, they’ll have you know.

And while pinners may favor handmade butters, artisanal breads and soups that come from actual ingredients instead of having been squished from a giant plastic bag by a sweaty server, Applebee’s finds your practices pretty sad, too.

Or so a new series of ads roundly critiquing social media users as losers who never leave the house suggests.

The ads in question aren’t really insulting or offensive in any way, it’s just kind of funny to speak from a position of being cooler by appearing in public at an Applebee’s. The shopping center staple’s menu isn’t known for innovation or even freshness, and the venues themselves are hardly hotspots.

applebees facebook

Three ads separately skewer women who enjoy Pinterest, Twitter and Facebook, insinuating that the camaraderie that occurs over social networks is not comparable to the kind that occurs in real life. You know, like at Applebee’s, over a plate of Skinz and a pitcher of some Midori-infused, sickly sweet date rape horror beverage.

applebees tumblr

Below, Applebee’s social media-themed ads- you can go get made fun of more by Applebee’s by heading over to LifeIsBetterShared.com, a Tumblr dedicated to how much of a loser being on social media makes you, according to the restaurant.



Comments


3 Archived Responses to “ Applebee’s Takes Aim at Social Media Users in Series of Mocking Ads ”

  1. Katherine Marie Nowak
    Jun 9, 2012

    Applebee's is DIRTY! They also don't cook the food to order either. The food they serve is pre-cooked and all they have to do is heat it up! That's not real dining! It's a disgrace to good quality food. They're talking about people who use social media when they should be focusing on how LAZY that food chain is not to cook to order anybody can heat something up at home but when u go out to a restaurant u expect quality food that's made fresh to order, not a place who handles their food just like any McDonald's or Burger King!

  2. Sherri Long
    Jun 10, 2012

    Their food is not that great and they don't know how to hire decent help either. The last time I went there I had to get a replacement entree as I couldn't chew the damn steak. I opted for fish and chips instead, but of course the dumbass waiter couldn't find it on the menu and it was right there in plain sight. Needless to say I havn't been back.

  3. Carolyn Majors
    Jun 18, 2012

    The LAST time, and I do mean the LAST time we ate at Applebee's, my steak was totally a different cut than others at the table, we had ordered the exact same thing. Mine was so tough I couldn't eat it. When I called it to the waitress's attention, she said 'I have no control over that' and walked away. Guess what her tip was? -0-, yes young lady it is under your control, you take it back and get me what I ordered. I will walk a mile before I sit down in another Applebee's!