Michelle Obama Joins Justin Bieber Promo For "Sorry" Single

Michelle Obama Helps Tease Justin Bieber’s New Single ‘Sorry’ In Fun Video

It seems Michelle Obama is looking forward to Justin Bieber’s “Sorry” collaboration with Skrillex as much as the Biebs’ fans are.

The First Lady can be seen in a hilarious Vine shared on Monday by Vine star King Bach, after he visited the White House with other Vine celebs, as part of Mrs. Obama’s “Reach Higher” initiative to get students interested in further education after high school using the internet and viral videos to reach youth. The BetterMakeRoom.org website launched the same day.

In the video, Michelle Obama is seen talking happily with her team in a fine crockery-filled room, with the promo for the initiative in the background. Enter King Bach stage left.

“Better make room!” the social media comic announces as he slides into the room in shorts and a vest, looking horribly under-dressed (which he mentions). Cue a hard look from the First Lady and the group at the awkwardness of it all, right before Bach moonwalks out to the sound of Justin Bieber and Skrillex’s “Sorry.”

Bach, and subsequently Justin and the FLOTUS, tweeted a video of the moment. Bach wrote, “When you show up underdressed. @FLOTUS #BetterMakeRoom @justinbieber #Sorry4days.”

“Sorry” is a first time team-up for the Biebs and producer Blood, formerly Blood Diamond, (formally Mike Tucker), and a second time outing with EDM titan, and Skrillex, after the latter’s huge hit with Diplo and songwriter, Jason “Poo Bear” Boyd, on “Where Are Ü Now?” earlier this year.

Justin first previewed the upcoming single in Instagram videos a week ago. The two clips showed Bieber going through dance moves with choreographer Nick DeMoura while a pulsing tribal-beat track played in the background.

It it too late to say I'm sorry now? @nickdemoura

A video posted by Justin Bieber (@justinbieber) on

“Sorry” will be the second cut from the Biebs’ highly anticipated new album Purpose and is the follow-up to smash No. 1 hit “What Do You Mean?” The singer put the pre-order link for the album last Thursday at midnight, finishing a later Twitter spree with posts kicking off a seven-day countdown to the single.

More promo tweets followed on Sunday to now, with the singer musing in one whether “Sorry” will be his “biggest one yet?”

On Monday, the heartthrob shared an Instagram pic of himself sitting next to Skrillex playing a guitar, and Blood also on the sofa. The singer’s note reads, “Me sonny and blood doing what we love most.”

Me sonny and blood doing what we love most

A photo posted by Justin Bieber (@justinbieber) on

A humorous photo followed, which Justin captioned “Lol” alongside a mock-promise which reads, “If you don’t like sorry, I will punch myself in the face repeatedly.”

Lol

A photo posted by Justin Bieber (@justinbieber) on

Evident excitement for the single from Justin Bieber fans stormed the song to the top of Billboard’s Trending 140 Chart yesterday.

Blood, and some members of Team Bieber/Scooter Braun, also tweeted about the new song, which Justin duly retweeted.

In addition to Skrillex, Bieber, and Blood, songwriters Julia Michaels and Justin Tranter also contributed to “Sorry.”

Purpose officially drops November 13. With Justin’s not inconsiderable talent and major heat enlisted in the shape of Nas, Ed Sheeran, Big Sean, Mike Dean, (as recently revealed in the credits list), Kanye West, Drake, and Rick Rubin also involved, the album is setting up as a perfect comeback denouement. The octave-scaling Ariana Grande also features on a remix of “Mean” with Justin, which is only available to those who pre-order the new album.

Wonder if Michelle Obama did? Purpose can be pre-ordered at iTunes (and elsewhere) in deluxe and standard editions.

To wrap: Earlier today, Vine star Rudy Mancuso posted an Instagram video of the Biebs singing while he played keys. Is it a new song?

[Images via Vine]

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