‘Call Of Duty: Black Ops 3’ Apologizes For Twitter Catastrophe, Thanks Fans For Support With Free Zombies Theme


Call of Duty: Black Ops 3 developer Treyarch are at two ends of the spectrum this week, first extending its gratitude to supporters of the Call of Duty Black Ops 3 multiplayer beta and then apologizing for the Twitter catastrophe that blew up due to their unconventional marketing strategy for Black Ops 3.

Call of Duty's PR stint is a fake terrorist attack
Call of Duty’s PR stint is a fake terrorist attack (via @callofduty)

In case you missed it, before September ended, Call of Duty changed its name and branding on Twitter to Current Events Aggregate and started tweeting a series of totally unrelated stuff to Call of Duty: Black Ops 3, which put a huge question mark over the heads of many Call of Duty followers. After a few more of their out-of-context tweets, the newly renamed Call of Duty Twitter page started “live tweeting” about a fictional terrorist attack in Singapore, which led to a series of 20 tweets going from breaking news about an explosion on the north bank of Singapore Marina to a declaration of state of emergency. The misleading Call of Duty Black Ops 3 marketing stint then ended with a disclaimer that the story was a “glimpse into the future” of Call of Duty Black Ops 3.

A lot of people were shocked, and Singapore especially was offended by the eccentric marketing strategy by Call of Duty Black Ops 3, which led to Treyarch’s Jason Blundell apologizing for the ruckus caused by their marketing stint.

The Inquisitr previously reported that IGN was able to sit down with Blundell about the Twitter blunder, and he personally apologized on behalf of Treyarch for the chaos that erupted because of Call of Duty: Black Ops 3.

“It was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic. I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way. It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat. So again, very sorry for anyone who took it that way. It wasn’t meant that way at all – it was supposed to just be getting ready for a campaign element.”

On a brighter note, Call of Duty fans are ready to forgive Treyarch for such a lack in judgment and are already excited about the new Call of Duty Zombies theme they could unlock on the PlayStation 4, a free gift from Treyarch for the support they received for Call of Duty: Black Ops 3 multiplayer beta.

The dynamic Call of Duty Zombies theme was promised to PlayStation 4 players who participated in the Call of Duty: Black Ops 3 multiplayer beta, which has reportedly broke records when it released publicly in August as millions of players all over the world in PlayStation 4, Xbox One, and PC platforms participated on the Call of Duty multiplayer beta.

Free Call of Duty Zombies theme (via Call of Duty Facebook page)
Free Call of Duty Zombies theme (via Call of Duty Facebook page)

The free Call of Duty theme is a noir-inspired 1940s setting of Call of Duty: Black Ops 3’s Zombie mode and features a dynamic theme for the PlayStation 4. It is accessible through the Black Ops 3 Themes tab.

How do you acquire the free Call of Duty Zombies theme?

Download the theme from the PlayStation Store, go to Settings from the function screen, select the free theme from the Theme Settings option, and press “X.”

The free Call of Duty Zombies theme comes with a thank you note from Treyarch.

“You played the Call of Duty: Black Ops III Multiplayer Beta and helped make it the biggest Beta ever on PlayStation 4 system. As a thank you for your support, download the Black Ops III Morg City dynamic theme free as a gift from Treyarch.

Morg City is the backdrop for Shadows of Evil, the most ambitious and immersive Call of Duty Zombies experience to date. Call of Duty: Black Ops III returns to PS4 system November 6!”

Call of Duty: Black Ops 3 will officially release on PlayStation 4, PlayStation 3, Xbox One, Xbox 360, and PC come November 6.

[Featured image via Call of Duty Facebook page]

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