Squatty Potty Uses Rainbow-Pooping Unicorn To Demonstrate Product In Bizarre Ad [Video]
Squatty Potty received a lot of positive attention from its appearance on Shark Tank, but a new commercial that involves a rainbow-pooping unicorn and the dashing “Prince of Poop” is on an entirely different level.
Before you watch the Squatty Potty unicorn ad, a brief word of warning. The commercial involves a disturbingly wide-eyed unicorn that deposits rainbow-colored “soft serve” in ice cream cones, while the “Prince of Poop” looks on hungrily and explains the business end of your digestive system.
Squatty Potty’s rainbow-pooping unicorn isn’t exactly NSFW, but you might want to take mind of whether or not you want to be caught maintaining eye contact with a unicorn as it does its colorful business over and over again.
The ad clocks in at just under three minutes, repeating the same basic information over and over in slightly different ways and at different paces, so it seems designed to be cut into smaller chunks.
Taken as a whole, the commercial describes the basic science and philosophy behind Squatty Potty in a sometimes disturbing, yet still whimsical manner.
“You know who sucks at pooping?” the Prince of Poop asks. “You do. That’s because when you sit on a porcelain throne, this muscle puts a kink in the hose and stops the Ben and Jerry’s from sliding out smoothly.”
The colorful metaphor describes the main problem with the modern toilet, which is that it forces an unnatural posture. The Squatty Potty allows you to raise your feet while you do your business, which the unicorn helpfully illustrates, and get things moving again.
The thing is that, unicorns and rainbow-colored ice cream poop aside, Squatty Potty has legitimate science behind it.
According to the Prince of Poop, sitting at the unnatural angle caused by the average toilet can result in a number of conditions, including hemorrhoids, bloating, constipation, and more.
As previously reported by Inquisitr, the Squatty Potty provides you with a much more natural angle of attack.
According to neuroscientist Daniel Lametti, writing for Slate, scientists have argued against traditional toilets since the 1960s. In recent years, there have even been multiple studies that found a squatting posture results in less time in the bathroom and fewer health problems.
Most opponents of the toilet argue in favor of actual squatting, but devices like the Squatty Potty meet us halfway, allowing the use of a familiar toilet without the unnatural sitting position.
The only problem is that the cost of learning this valuable information is having an animatronic unicorn stare you down while it “kinks and unkinks” its soft serve delivery chute.
The Squatty Potty unicorn ad, which is memorable to say the least, was produced by the Harmon Brothers. If that sound familiar, AdFreak reports that they were also responsible for the Poo-Pourri spot that went viral a few years back.
The poo-pourri ad, if you haven’t seen it, featured a woman sitting on a toilet in a lot of situations where a toilet doesn’t really belong, while explaining how the product works. And according to AdFreak, it helped Poo-pourri sell out of their stock in record time.
Bobby Edwards, CEO of Squatty Potty, told AdFreak that the Poo-Pourri spot is what convinced him to go with the Harmon Brothers and their rainbow-pooping unicorn concept.
“I thought they nailed it with Poo-Pourri,” Edwards told AdFreak. “And for us, it’s hard to navigate the topic in a way that will resonate with people and not turn them off because it’s borderline gross.”
Edwards must think that a unicorn pooping soft serve into an ice cream cone, which is promptly devoured by a handsome prince, isn’t “borderline gross.” It kind of is, but that sort of borderline grossness is also the type of thing that can propel an advertisement like this into viral infamy.
Would you use a Squatty Potty after seeing it demonstrated by a rainbow-pooping unicorn?
[Screengrabs via YouTube]
