A Whitney Houston hologram is officially under development!
— Entertainment Weekly (@EW) September 11, 2015
Hollywood Life reports that the project was confirmed by Pat Houston, president of the Whitney Houston Estate as well as the late singer’s sister-in-law.
“It’s a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come. I look forward to the partnership.”
According to the report, Pat Houston established a partnership with FilmOn Studios and Hologram USA to get the ball rolling on this epic project.
Houston will collaborate with the two companies to create and launch a concert performance that consists of Whitney Houston’s greatest hits. The star’s hologram will take center stage as the featured performer, but it will reportedly be joined on stage by special guests.
Alki David, the CEO of Hologram USA, issued an official statement expressing his excitement over the Whitney Houston hologram as well as the impact that it will have on Whitney’s fans and followers.
“I was heartbroken when Whitney passed away in 2012. The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business. We’ve got technology that’s causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate… I’m confident we’ll create the ultimate celebration of Whitney’s amazing artistry.”
David further explained that Whitney Houston’s online fan base of over 75 million people is “hungry for this type of unique content.” Developing a Whitney Houston hologram will essentially allow her “powerful voice” to continue reaching people of all ages — “across the millennials and Generation X.”
Whitney Houston is just one of the late singers that currently have a hologram being developed by FilmOn and Hologram USA.
According to Hollywood Life, other projects focus on such legendary acts as Buddy Holly, Patsy Cline, and Bing Crosby.
Many music fans and critics may remember when a hologram version of the late rapper Tupac Shakur was brought on stage at the Coachella Festival in April 2012 to perform alongside Dr. Dre and Snoop Dogg, according to MTV News.
— Selfveda (@_selfveda) August 29, 2015
A hologram of Michael Jackson performed music from the late King of Pop’s posthumous album last year at the 2014 Billboard Music Awards.
— NewsFlashback (@NewsFlashback) September 4, 2015
According to the report, Hologram USA will premiere the Whitney Houston hologram in 2016.
[Image Credit: Kevork Djansezian/Getty Images]