TrueCar Hopes to Add Honesty Into Car Sales

A new startup called TrueCar officially launches today with the goal of keeping car salesmen honest. TrueCar, based out of Santa Monica, aims to let you “find out what others really paid.”

The TrueCar Model

TrueCar’s interface is simple enough to use: You enter your zip code, then search by specific make and model to get data on actual sales within your area. The company claims to use real sales data from your city to generate a visual representation of what any particular vehicle is really selling for. The numbers, TrueCar says, represent the past four weeks in car sales.

TrueCar’s service is fully free thus far. The company is backed by Anthem Venture Partners, Global Retail Partners, and Capricorn.

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