Four years ago President Barack Obama used the support of young voters to create grassroots campaigns that ultimately led to his political victory, now a new Republican lead super PAC (political action committee) is attempting to sway young voters towards the GOP.
Known as “Crossroads Generation” the super PAC has been formed with help from several GOP groups with the goal of reaching out to frustrated under-30 voters who are faced with a lack of jobs, crippling student loans and the prospect of moving back in with their parents because they can’t cover their own bills.
The group plans to attract younger voters where they can typically be found, for example on Monday the super PAC will spend $50,000 to launch a social media campaign that targets voters in eight swing states.
According to super PAC consultant Kristen Soltis:
“Younger voters aren’t looking for a party label. They’re looking for someone to present a solution for how things are going to get better.”
The Crossroads Generation super PAC has already come up with $750,000 from various organizations including College Republicans, the Republican State Leadership Committee, the Young Republicans and others.
The group is not only targeting young voters but is also run by them including 28-year-0ld Derek Flowers who says he wants to “give a voice to our generation.”
One thing the GOP has not had a problem doing this election cycle is raising money, for example the super PAC American Crossroads has already raised more than $100 million.
What makes this new super PAC so different however is its ability to leverage nearly 250,000 student-members of the College Republicans to aid in its reach across more than 1,800 campuses nationwide.
In the meantime rather than focusing on college PACs President Obama has come out publicly over the last month to push for lower college costs and the freezing of student load interest rates, a message he shared in a Jimmy Fallon “slow jamming the news” segment which went viral on the internet.