How Gawker Media sells itself

Gawker Media has always been an interesting sales proposition in terms of breadth. While there are solid, safe titles like Lifehacker and Gizmodo, there’s the gossip sites and even the lite porn site Fleshbot. So how do you sell that?

We’ll if you’re Uncle Nick (Denton), you embrace your seedier side, and flaunt it in a video that concludes that Gawker’s model is the future.

All I have to say on this video is balls. Or to be more precise, what Denton has.