How Gawker Media sells itself

Gawker Media has always been an interesting sales proposition in terms of breadth. While there are solid, safe titles like Lifehacker and Gizmodo, there’s the gossip sites and even the lite porn site Fleshbot. So how do you sell that?

We’ll if you’re Uncle Nick (Denton), you embrace your seedier side, and flaunt it in a video that concludes that Gawker’s model is the future.

All I have to say on this video is balls. Or to be more precise, what Denton has.

Related posts:

1. Cuts coming to Gawker Media, Denton claims wide model is over
2. Gawker Media Launches Video Site Gawker.TV
3. Gawker Media ad revenue up 39%, so Denton fires more people
4. Denton shuts Defamer as stand alone site, now part of Gawker
5. Valleywag to close, become Gawker column instead