Charlie Sheen threatened to sue a strip club after a room at the venue was named after him.
New York’s nightspot Cheetahs created the Charlie Sheen Room in the the former Two and a Half Men star’s ‘honor.’ Once inside, members could pay $250 to dine in the VIP room and eat sushi off the bodies of scantily clad women, and images of Sheen reportedly covered the walls of the room. A letter from Sheen’s lawyers followed swiftly.
The cease-and-desist letter to Cheetahs claimed the Charlie Sheen Room could well damage his reputation (which is already positively gleaming, don’cha know), leaving the club bemused.
Sam Zherka, president of the parent company that owns Cheetahs, told the New York Post the gesture behind naming the room had been misunderstood by Sheen:
“We figured it would be comical to name a room after him. It was a room where you could dine on sushi served on cellophane on the body of one of our entertainers, not where you do crack. Then we got notification from his lawyer to cease and desist, claiming the usage of his name would be detrimental to his persona. They said they would sue us for millions if we carried on. How could sushi damage Charlie Sheen’s reputation? We thought dedicating a room to dine in his honor would help repair and elevate his image. He should have called us up and thanked us.”
Despite Zherka’s protests, the threats worked: the club has now undertaken a “ritual” removing of the actor’s image. Zherka explained:
“We have now removed his name, he wasn’t doing big business for us anyway. We had a little ritual and threw his image in garbage – a celebration of Charlie Sheen being dumped.”
Charlie’s lawyer Marty Singer has confirmed that the actor had threatened to take action against the club, telling the Post: He said:
“We sent a cease-and-desist letter and they complied. This matter has nothing to do with Sheen’s reputation. You can’t use any celebrity name to promote a business without permission. They had no right to use his name.”
[Via NY Post]