Who would have thought that a wig could be such a serious business: reality TV star Kim Kardashian is sporting a new hair color.

Kardashian’s new hair color is described by some as being blonde, but is more brown with blonde hilights, or as one site described it, caramel in color.

The use of the term “new hair color” though is used lightly, because it turns out that she hasn’t done a thing to her hair, and has instead taken to wearing a wig. Karsashian writes on her blog: “I did a fabulous photo shoot this weekend and they put this hair piece on! I haven’t taken it off since, because I’m really loving the look. I’ve been wearing it around New York and everyone thought it was my real hair! It’s making me want to dye my hair and maybe go lighter for the summer.”

Look on the bright side: at least people have stopped paying attention to her rear…well, at least for a short time.