Category: Odd + Funny Author : Duncan Riley Posted: April 27, 2009
Tags : bizarre, racist ad, red house furniture
Couches perfect for black people…and white people. Beds perfect for white people….and black people. That’s just two lines from a commercial for Red House Furniture that uses race relations as a selling tool.
The ad has caused many to cry racism, despite the message being one of racial equality. The makers of the ad followed up to the criticism, saying that the ad is “racial” and not racist, and that the absurdity of applying racial labels to furniture was making a broader point about racial labeling in general.
The Red House Furniture ad below. Following that, the video from one of the ad’s creators explaining the thinking behind the ad. Have they gone to far, or is this ad actually very clever?
Explanation:
![We humans are capable of greatness [Video]](http://www.inquisitr.com/wp-content/2011/01/nasa1-100x100.png)
Apr 27, 2009
This commercial is amazing is farthest thing from racism. Who is saying it's racist?
Apr 28, 2009
That was the silliest shyt I have ever seen EVER! If they wanted to blur the racial lines it could have been done a little less bluntly than that. They are trying to promote a business. That reminded me of something from MAD TV. Tacky not racist.
Apr 28, 2009
http://www.feanor.net/z0r/shock/whiteblack.swf
Apr 28, 2009
You. are. silly. you. are a silly racist, and you are obviously black. oh my god, come on, cause, come on, like anybody who would write that is like obviously black, cause you know, like only black people complain anyway because white people are too busy watching their kids, and black people love to curse, just like you, so I am like totally convinced that you are a NIGGAR!!!!!!!!!!!!!
Apr 28, 2009
I hate niggars DIE DIE DIE all niggar children MUST DIE!!!!!!!!!!!!!!!!!!!!!!!!!!!
Apr 28, 2009
I don't watch my fuckin kids. they out tonight and I hope they don't come home till 6 AM so I can get some booty from my ho named flo. I am da NIGGER who destroys your neighboorhood. I AM A BIGGER NIGGER THAN YOUR MOTHER, bitch.
Apr 28, 2009
I get into your wallet whitey and I don't need a gun all i need is obama to tell the IRS to get me some. i am the meanest thang that you'll ever see i am a niggar wit no gun i just get me some of your white daughter and get her pregnant. i am a mean ass niggar and fuck up shit listen to me i get your money white man.
Apr 28, 2009
FUCK YOU NIGGER, YOU AINT NOTHIN BUT A TYPICAL FUCKING NIGGAR, JUST A FUCKING LIAR A FUCKING HOMELESS BABY MACHINE AND FUCK YOUR NIGGAR WOMEN.
Apr 29, 2009
Great video!!! For black people and white people!
May 2, 2009
that's some funny shit. totally flies in the face of racism and stereotyping. nice.
May 12, 2009
I'll concede with the creators' explanation… that this commercial does not really qualify as being racist, since it does not promote hatred or inequality between different races. However, at best, this commercial is anachronistic, and at worst, tasteless. The racial references in this commercial are *entirely* gratuitous, the resulting video is one that, in my opinion, shows very little taste, considering the modern north american social climate. This commercial might have made a lot more sense to air in the early half of the 20th century, if television itself had been popular at the time. All this video really highlights is that some people think we actually haven't moved beyond that point, and while I don't doubt that there are some individuals who have not, our society itself has. I'm not saying you can't mention race without being considered controversial, but when race should have nothing to do with a particular subject, mentioning it unnecessarily is the very definition of gratuitous, and whether or not that is the intent, it will inevitably come across as trying to somehow promote a hidden agenda that is actually related to the issue of race, and is why a person's knee-jerk reaction is to consider it racist (even though technically speaking, it is not).
Jun 9, 2010
The above thought is smart and doesn’t require any further addition.
It’s perfect thought from my side.
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