Far it be from me to tell Sir Ridley Scott and 20th Century Fox how to sell a film they’ve invested time, energy and millions of dollars into, but there’s such a thing as diminishing returns.
Yesterday, a much hyped and pretty detailed three minute trailer dropped. Now a brand new featurette with more behind the scenes insights into the world of Prometheus has just been released.
In it, we see and hear Scott and writers Jon Spaihts and Damon Lindelof reiterate – more than once – that “this is a new story” and “it’s not a prequel”. They also talk about how the ideas behind the film’s bold ‘destination origin’ premise came to be – the back and forth, the challenge, the “walking round the truth” and so on.
Cast members Charlize Theron, Michael Fassbender, Noomi Rapace and Logan Marshall-Green enthuse about their experience of being involved in the film, in particular, the set pieces. And what’s seen in the featurette, from the scale of the sets to the alien landscape of LV-233 does indeed look fantastic.
As far as new footage goes, we see Fassbender as David8 – the Weyland Industries A.I – hitting the back of the net in the sports room on the ship, more interplay between the crew, and some spot glimpses of the cast in action. Unlike the trailer yesterday it’s just enough to whet the appetite, but not too much to spoil it.
At a press conference in Paris earlier this month, after a preview of the film was shown, Scott disclosed the film’s run-time (without end titles) as approximately 1 hour and 59 minutes. With exactly one month still to go before Prometheus opens in the UK, a not inconsiderable amount of important footage has already been revealed. And who knows what’s coming next?
But perhaps the responsibility for making sure there’s enough unseen stuff left to see of the actual film isn’t down to Scott and Fox – but each of us. Marketing a blockbuster is a bit like rolling a very big boulder downhill. Once the momentum starts, it’s hard to stop. Ironically, near the beginning of today’s featurette Scott says, “the surprise is in the story.” At this point, I just want to see the film.
For those that want to, here’s the new featurette: