Well, there’s making fun of someone, and then there’s downright obliterating them.
That’s what the Kelly Clarkson judged, ABC produced, ‘Duets’ does in their 45-second promotional ad in which they are anything but nice to Fox’s American Idol, the competition that has dominated singing shows for the past decade.
Modeled after the famous Apple commercial that aired in 1984 portraying a PC brainwashed mass population, the ABC made ad makes an attempt at depicting a propaganda laced room consumed by annoying judges that make up the magistrate that is American Idol.
“For me, it was just a little pitchy,” squeals the whimsical Paula Abdul portrayal.
“Frankly, I’ve heard 911 calls with more tonality,” barks the scowling British judge.
“It was alright, it was alright, but something was missing for me dawg,” says the Randy Jackson impersonator.
As the images seem to play over and a voice booms over the system “In a landscape where music shows are all the same, one will break through”, in runs the Olympian style javelin thrower that proceeds to heave a microphone into the screen, shattering the stereotypical singing competition and revealing ABC’s life-saving show, ‘Duets’, including images of Kelly Clarkson, Robin Thicke, Lionel Richie, and Jennifer Nettles, the judges of the new singing venture.
What’s interesting is the obvious history between Clarkson and American Idol in which she won the inaugural season of American Idol in 2002, launching her worldwide career in which she has gone on to win countless awards and sold millions of records.
Does Kelly Clarkson owe American Idol more than this? Or do you feel that she has paid her debt to the show and should be able to be free from the restrictions that come from the show?
Below is the ad that features Clarkson and the show ‘Duets’ which premieres May 24th at 8/7 c on ABC.