Target’s Updated Breastfeeding Policy Turning Mothers’ Heads All Around The Country

Updates to the Target’s employee handbook have caught the attention of mothers and breastfeeding advocates everywhere. According to the Bump, the breastfeeding policies have been updated to include specific instructions regarding mothers who may be nursing small children.

The policies in the handbook state that mothers are welcome to breastfeed their children inside the department store and there are also specific guidelines for employees who witness such practices. The text from the breastfeeding policy is as follows:

“Guests may openly breastfeed in our stores or ask where they can go to breastfeed their child. When this happens, remember these points: Target’s policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting.”

“If you see a guest breastfeeding in our stores, do not approach her. If she approaches and asks you for a location to breastfeed, offer the fitting room (do not offer the restroom as an option). If you have any questions, partner with your leader.”

On July 12, a photo of the breastfeeding policy in the Target employee handbook was shared via Facebook by a member of the breastfeeding support group, “Breastfeeding Mama Talk.” The photo has been shared more than 40,000 times. The uploaded photo also included a caption commending the department store for considering nursing mothers.

“Kudos to Target for their breastfeeding friendly policy. Other businesses should take note. Please share this everywhere especially on the Facebook pages of the businesses known to discriminate against breastfeeding!”

Hundreds of mothers have also applauded the company for their updated policies. Some mothers even shared personal experiences recounting their previous visits to Target. ” I’ve nursed at Target in the fitting rooms and just walking around the store. Never got a comment or even side-eyed. I love Target, from their friendly breastfeeding policies to their support of LGBT causes. I will always be a Target customer!” said one Facebook user.

[Image(s) via Facebook; Scott Olson/Getty Images]