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OMG I am agreeing with Apple


steve-jobs

Now before you rush out to see if hell is indeed freezing over let me assure you that this is a rare occasion where I find myself in total agreement with Tim Cook; acting CEO of Apple. So what is the cause of this mark it on a calendar moment you ask?

Well it has to do with some statements that Tim made and was reported on by Anthony Ha over at Venture Beat today. It appears that during today’s call discussing how Apple beat Wall Street’s expectations with their 2Q earning Mr. Cook had a few choice words about Apple bringing a netbook to market (emphasis mine)

“For us, it’s about doing great products,” Cook said during today’s call discussing Apple’s (surprisingly strong) second quarter earnings. “When I look at netbooks, I see cracked keyboards, terrible software, junky hardware, very small screens. It’s just not a good consumer experience and not something we would put the Mac brand on. It’s a segment we would not choose to play in.”

Of course, Apple has been making similar statements all along, but Cook’s words today were some of the most dismissive I’ve seen. He closed the netbook discussion with two final putdowns. He said Apple already offers devices that compete with netbooks, because if you want a small device for web browsing and email, well, that’s what iPhones and iPod Touches do; and as for the netbook, “I think it’s a stretch to call it a personal computer.”

I am so glad that I am not alone with the opinion that netbooks while cute and all that are just a way for manufactures to use up old inventory. I may not be the biggest fan of smartphones but at least they make sense when you need something small and don’t want to lug around a laptop. Netbooks are nothing more than marketing creating a need where none needed to be filled.











Comments


2 Archived Responses to “ OMG I am agreeing with Apple ”

  1. In my case, Tim Cook is wrong.

    Just to clarify, I have access to four computers at present – an ancient home desktop, an ancient hand-me-down home laptop, and a somewhat newer work laptop, all running Windows XP; and an ancient first-generation Motorola Q cellphone running Windows Mobile 5.

    Much of my net access is fairly unsophisticated – a browser, the last.fm scrobbler, and a music player will do it for me in most instances. So do I spend loads of money on a full-on desktop/laptop, spend loads of money on an i-Something or other pocket device (possibly acquiring a service plan along with it), or get a netbook with more capability than a pocket device and 2+ times the RAM of my existing home devices? That's what I'm weighing in my mind.

  2. there is a market no doubt! small computer that is more powerful than a phone and more mobile than a laptop.
    why would sales be leading every other computer product in the industry. because netbooks are wanted and needed.

    Apple is making a mistake, and they will reverse their decision and succumb to the netbook.