Chick-Fil-A 'Cow Appreciation Day': Dress Like A Cow, Get A Free Meal

Chick-Fil-A ‘Cow Appreciation Day’: Dress Like A Cow, Get A Free Meal

Chick-Fil-A’s “Cow Appreciation Day” took place on Tuesday, July 14. On this day, customers were asked to dress up in a cow costume in order to get a free meal.

To some people, Chick-Fil-A “Cow Appreciation Day” is also known as “Dress Like A Cow Day.” Some customers were willing to wear a cow costume, or at least look like a cow from head to toe, in order to receive a free meal at any participating Chick-Fil-A location on Tuesday. Those who came dressed like a cow would receive either the classic Chick-Fil-A sandwich or combo meal, depending on their dedication.

On Tuesday, the fast food chain took to Twitter to announce that it’s “Cow Appreciation Day.” Chick-Fil-A is currently celebrating its 11th annual “Cow Appreciation Day” by awarding free meals and sandwiches to only customers who show their dedication to the restaurant chain. Free meals are awarded to those who at least wear “partial cow attire,” according to the official Chick-Fil-A website. That means that customers didn’t have to don a fur cow costume in the hot summer heat in most parts of the United States. Of course, that doesn’t mean that some weren’t willing to.

Customers still had to be “fully dressed as a cow” in order to receive a free meal. However, a person wearing a cow print vest or hat was deemed as wearing “partial cow attire,” which makes them eligible for a free sandwich. The customer had to attempt dressing head-to-toe like the farm animal to qualify for a free Chick-Fil-A meal any time during the day on Tuesday.

People who didn’t have a cow costume lying around in their house didn’t have to worry. The Chick-Fil-A website gave ideas on how they can dress up like a cow with anything they have lying around their house. The website also included printable cow ears, hooves, noses, and spots to get that classic “cow look” just right. Other acceptable forms of cow attire include a white T-Shirt with cow spots, or a white T-Shirt with black pants. It turns out that Chick-Fil-A wasn’t as picky about the rules as it may have seemed.

Those who followed the rules would receive a free breakfast, lunch, or dinner combo meal, according to The combo meal includes the Chick-Fil-A entrée, side dish, and beverage of your choice. Not bad for looking like a farm animal. Those who dressed up in “partial cow attire” probably received just the free Chick-Fil-A sandwich.

Even kids could get in on the fun. At the Beckley, West Virginia, location, the Bro family were dressed up in black and white matching cow print outfits. Teal Bro told the Register Herald that Chick-Fil-A’s “Cow Appreciation Day” is a family tradition.

“I heard about it from my sister in Florida. She takes her six kids to the event each year.”

Chick-Fil-A took to Twitter once again to actively promote the day with a series of tweets. The chain also used the #CowAppreciationDay hashtag to promote the celebration.

So, how did the restaurant do this year? Josh McFarland, marketing director for the Beckley Chick-Fil-A locations, said that the event has grown over the years thanks its presence on social media.

“We’ve seen a lot of folks really dressing up and bringing the whole family in. We’ve seen a lot of great costumes and a lot of cow spirit in the community today.”

Each year, around the middle of July, Chick-Fil-A restaurants celebrate Cow Appreciation Day by asking customers to dress up fully or partially like the classic barnyard animal. This year’s current promotion was held on Tuesday during breakfast, lunch, and dinner. Did you participate in Chick-Fil-A’s Cow Appreciation Day? Share your experiences below in the comments section.

[Image: Alex Wong / Getty Images]