‘BuzzFeed’ Takes Over The List Of Top Media Publishers Once Again
BuzzFeed has taken over the list of top media publishers once again this month, according to a dataset developed in June. The information recorded was an analysis of the types of media and publishers being accessed on all social media platforms. It showed the top 10 media publishers according to social actions and signals, and was ranked as follows.
1. National Geographic
Total actions: 140.7M
Total content: 983
Actions per post: 143,117
Followers: 69.5 M
2. BuzzFeed Video
Total actions: 14.1M
Total content: 1,043
Actions per post: 13,507
Followers: 5.9M
3. BuzzFeed
Total actions: 13.9M
Total content: 2,623
Actions per post: 5,298
Followers: 7.9M
4. BuzzFeed Food
Total actions: 13M
Total content: 628
Actions per post: 20,726
Followers: 3.5M
5. National Geographic Travel
Total actions: 13M
Total content: 778
Actions per post: 16,681
Followers: 9.4M
6. Bleacher Report
Total actions: 11.5M
Total content: 1,758
Actions per post: 6,520
Followers: 5.6M
7. Hollywood Life
Total actions: 11.1M
Total content:4,575
Actions per post: 2,425
Followers: 3.3M
8. People.com
Total actions: 10.6M
Total content: 3,531
Actions per post: 3,016
Followers: 12.7M
9. The Huffington Post
Total actions: 9.8M
Total content: 8,011
Actions per post: 1,222
Followers: 11.3M
10. Playboy
Total actions: 9.6M
Total content: 1,686
Actions per post: 5,684
Followers: 19.7M
As you can see, BuzzFeed takes over the list of top media publishers with three of their publishing sites making it into the top five.
BuzzFeed has always scored high on this list, but June saw the first time that BuzzFeed Food has made it to the top 10. This is thanks to a 197 percent increase in user engagement compared to the month before.
The largest contributing factor to the sudden spike in engagement is a 218 percent increase in Facebook action, particularly video food recipes. A few of their video recipes went viral, which brought their numbers through the roof. Their most popular video by far was a tutorial on how to make a S’mores dip, which received more than 84 million views and was the cause of nearly 19 percent of all of BuzzFeed Food’s Facebook engagement.
There is a lesson to be learned for digital marketers regarding the content BuzzFeed creates and shares. To begin with, it shows an excellent example of a successful content marketing strategy. Most of their articles are short and sweet and deliver a message a majority of consumers can relate to.
They also have a unique way of publishing their URLs so that it speaks to reader engagement rather than towards search engines. Their URLs provide more “insider” information into the topic that’s being published, which is a clever strategy to make readers feel like they’re in on a little secret.
Thanks to their ever-evolving and growing marketing techniques, BuzzFeed is doing exceptionally well, and it doesn’t look like their collection of sites will be leaving the list of top media publishers anytime soon.
[Image via TheOdysseyOnline.com]
