Jack Ü’s “Where Are Ü Now” music video has been thrilling us for a week. Now, Justin Bieber personally narrates a behind-the-scenes look at the makings of the kaleidoscopic, art-packed visual.
The reveal kicks off with the Biebs standing in a studio against a white backdrop letting rip with an a capella of the song.
The action cuts to a smoke-filled darkened space, in which he is seen being filmed as he emotes. Describing the video, Bieber dubs it as “really artsy, like, actually artsy.” He then goes on to explain the process of how artists and fans were invited to draw on video stills at a Los Angeles gallery.
At one point, Bieber reveals he didn’t know how the user-contributed art would look in the final video edit. Pitchfork subsequently reported that the art produced by fans and artists was chosen by the video’s two directors, brothers known as Brewer.
Seconds later, on an atmospheric set, Bieber performs the same dance moves seen when he guested at the Ultra Music Festival in March, where he and Diplo helped Skrillex close out his headlining set. There’s also a glimpse of the singer getting excited as he watches a playback moment.
Dance choreographer Nick DeMoura and one Brewer brother are also seen putting the singer through his paces. The Biebs is given an instruction to show “nothing but stillness” at the part in the video just before the artist/fan-art slideshow kicks off. More dance shots follow before the wrap moment.
The BTS feature is an interesting insight into what went on behind the scenes of one of the most creative and innovative videos of 2015 to date. That it accompanies a single that has garnered acclaim for Skrillex and Diplo’s production and Bieber’s co-writing and emotional vocals adds to the artistic weight of the whole.
“Where Are U Now” is the second cut from the Skrillex and Diplo Present Jack U album, and the EDM kings tributed their fans in a note posted at the YouTube upload and Diplo’s Instagram account.
“Justin wrote this record during a tough time in his life and it comes to us that sometimes as artists, we are also just objects and we have to take that as much as we have to use that to create,” Jack Ü wrote. “We all do this for you, respect that you put us here and it’s Ü that made the video.”
Check out the stunning “Where Are Ü Now” music video below.
[Images via Sony]