Oreo Breast Milk Ad Should Never Have Gone Public, Says Kraft
A South Korean advert that sells Oreo biscuits with a picture of a baby breastfeeding has leaked to the public, provoking an outcry.
The ad shows a mother’s breast (the nipple is partially exposed), and Oreo’s slogan – ‘Milk’s Favorite Cookie’ – at the bottom. I’m guessing the pun is fully intended.
Food giant Kraft, owner of Nabisco (the firm which produces Oreos), has swiftly moved into damage limitation mode, with a representative assuring ABC News that Kraft had no part in creating the advert.
The spokesperson also denied that the ad had run in South Korea or any other country. The ad has been attributed to Cheil Worldwide, an independent advertising agency.
Our man at Kraft told ABC:
“Our understanding is that they created it for use at an isolated advertising awards forum in Korea,” the official said. “It was never intended for consumer advertising or public distribution.”
The full ad is below, so let us know what you make of it – Funny? Nothing to be fussed about? Outrageously shocking?
Tags : advertising, banned ads, breast milk, breastfeeding, censorship, kraft, oreo, oreo breast milk, oreo breast milk ad, oreos, South Korea
Posted: April 20, 2012
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Apr 20, 2012
Got Milk?
Apr 20, 2012
Is it really that offensive? We live in a humorless world.
Apr 20, 2012
"Would you like a suckle of my zipple?"
http://www.youtube.com/watch?v=32C0eKRQVt8
Apr 20, 2012
Got Milk?
Apr 21, 2012
ROTFL
Apr 21, 2012
Not sure what the problem is here. Got the cookie, now "Got Milk!"
Apr 21, 2012
It's totally natural. It's not offensive at all.
Apr 21, 2012
I wish i had an Oreo in my hand and her other breast in my mouth. She has a nice pair from what I can see
Apr 22, 2012
I can't believe you fuzzed out the partial nipple! With the 'sexification' of everything on the net these days going on unchecked, it's a sad day when something normal and natural is censored.
Apr 23, 2012
I don't understand what the problem is. Are there still trans fats in Oreos? Now THAT would be a problem.