One Direction will start their U.S. tour on July 9, but will fans show up — even if they have free tickets and car contests to lure them?
Currently, when fans check in at the One Direction On the Road Again Tour website, it shows that future dates in Europe are already sold out. On the other hand, it appears that One Direction fans in North America are not buying tickets.
Is there a reason for this diminished interest in One Direction in America? Or, as previously reported by the Inquisitr, is this more evidence that this might be One Direction’s “last tour”?
Billboard Magazine states that One Direction has the opposite history with touring success. In August 2014, they said, “One Direction is the first touring artist in 2014 to break the $200 million ticket sales barrier based on revenue reported this week from the European and North American legs of its Where We Are world tour.”
Despite this, soon after One Direction stated that they would be adding Icona Pop to their tour and be sponsored by Honda around June 1, the music media started wondering about their Canadian and American ticket sales for their tour.
The Mirror U.K. boldly stated on June 14, “Boy band One Direction have been giving away free tickets to their concerts in America amid speculation that their huge appeal is on the wane.”
They go on to support their claim that One Direction is losing popularity in America by stating the following.
“Fans have been offered an extraordinary buy one, get one free deal to secure up to four free tickets for the band’s tour of the States… It is new territory for One Direction who are used to selling out their shows in a matter of minutes.”
As SugarScape points out, this limited-time offer to get One Direction tickets at a reduced rate ended on June 8. In the meantime, tension has continued to build surrounding the slack One Direction ticket sales in North America.
To get the final word about the One Direction ticket sales issue, SugarScape transcribed an interview Liam Payne did with The Tennis Podcast around June 17. At that time, Liam Payne says the following about American One Direction ticket sales being less than normal.
“Gutted. It’s gutting. Empty seats? I was like ‘no, surely not?’ You need to bring some friends. You can come with your friends and fill the empty seats.”
While there is no word from One Direction, Honda, or other sources about the current status of their American ticket sales, the ability for fans to win free tickets is expanding.
One interesting One Direction ticket contest trend is that some of the giveaways list the value of the tickets. For example, Channel 955 in Detroit, Michigan is giving away front-row seats to the One Direction show.
Going in the opposite direction, on the Vancouver, Canada CTV website, they state that contestants can win One Direction tickets that are valued at $108 (but does not mention which row).
Unfortunately, some of the One Direction contests advertised by radio stations can be misleading.
For example, 93.3 in San Diego states, “Everyone who wins a pair of tickets is qualified for the grand prize of a 2015 Honda Civic Coupe EX-L!”
Regardless, it appears that fans do not need to win tickets or buy anything special to win the One Direction-designed Honda Civic. Instead, One Direction fans can enter to win after June 2 (as long as they are 18) — without ever seeing One Direction on their North American On the Road Again tour.
The Honda One Direction Tour website states, “The 2015 Honda Civic Tour Drive Away with One Direction Sweepstakes begins at 09:00 a.m on June 2, 2015 and ends at 11:59 p.m. [Eastern Time] on December 31, 2015.”
[Feature image via Getty Images]