Tidy Cats Issues Billboard Apology

Purina’s Tidy Cats issued an apology today for a billboard that several Cincinnati residents found offensive. The tongue in cheek billboard was part of Tidy Cats “NoMorePU” campaign and compared the Over-the-Rhine neighborhood with a litterbox.

The billboard read: ”You’re so over Over-the-Rhine. Life stinks.”

One resident told WLWT:

“Really, we feel degraded by it, for the simple fact that we’re trying to make it better down here, and we know that other people are trying to make it better down here. And they are. They’re developing a lot of things down here, and it is becoming better.”

Several Cincinnati residents took to Twitter to complain about the billboard. One user wrote: @TidyCats there is a fine line between stupidity and humor learn the difference!” Another added: No love from Cincinnati. Your ad camp is stupid. If you knew ur market, u’d know this wouldn’t be funny 2 urban folk. 

Tidy Cats has been responded to individuals on Twitter, writing:

“We’re sorry. Our billboard was meant to be humorous, but to many of you it wasn’t. We’ll take fast action to correct this.”

The Associated Press reports that the offensive billboard has been replaced with a billboard that encourages pet adoption.

Do you think the Tidy Cats billboard was offensive?