Marvel

Marvel Is Allowing Adults To Unleash Their Inner Artist With Adult Coloring Books

Are you waiting for the next big Marvel release? Have you seen Avengers: Age of Ultron too many times? Are you tired of reading the same comic books over and over? Marvel fans can feed their thirst with three new adult coloring books.

Adult coloring books have been popular for the past few years. Some adults color to relieve stress and to explore their creative side. Marvel is realizing the benefits of color therapy. David Gabriel, SVP Sales and Marketing of Marvel, noticed that adult coloring books have been taking over the bestsellers list. One book that has been on the bestseller lists for months is the Adult Coloring Book: Stress Relieving Patterns.

In addition, annual comic book sales are close to $1 billion, and adult activity books are coming in closely. Marvel obviously wants to cash in on this new venture. Gabriel explained the different between Marvel’s new adult coloring books and traditional children’s coloring books.

“Around the world there are several other coloring books for adults hitting the bestseller lists and with Marvel being the premier graphic storytelling medium, now is the perfect time for us to join this latest book market trend. With Marvel’s Adult Coloring books, fans can add their own personal style to classic Marvel stories. This truly is a way for fans of all ages to be a part of the creative process and bring their personal artistic style to these epic Marvel events.”

Marvel is releasing three new adult coloring books: the Age of Ultron Coloring Book, A Little Marvel by Skottie Young, and the Color Your Own Civil War Coloring Book.

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The Age of Ultron coloring book is packed with 72 pages of your favorite characters and storylines. It retails at $7.99 and it won’t be available until October of this year. Here’s a blurp from Marvel about the Age of Ultron adult coloring book.

“First, the Avengers face their darkest hours as the metallic menace Ultron stands over a ravaged Earth in the AGE OF ULTRON COLORING BOOK. Only a few of Earth’s Mightiest Heroes are left standing. And it’s up to you to put the color back into their last ditch effort to save mankind! Featuring the line art of Bryan Hitch, Brandon Peterson, Carlos Pacheco and more, this is your chance to color inside the lines, or outside the lines, of this blockbuster Marvel event!”

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The Little Marvel by Skottie Young coloring book won’t be available until February, 2016.

“Then, the Eisner award-winning, fan-favorite artwork of Skottie Young comes to life in the LITTLE MARVEL BY SKOTTIE YOUNG COLORING BOOK! Featuring dozens of Young’s beloved covers and irresistible interior pages, this is one you won’t want to miss!”

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Last, the Civil War Coloring Book isn’t on sale until April, 2016.

“Finally, ask yourself – whose side are you on? More importantly, do you want to make them red, blue, green or yellow? Go inside one of the biggest Marvel events of all time with the CIVIL WAR COLORING BOOK! Captain America and Iron Man stand divided, along with the entire superhuman community. And it’s up to you to put the hue back in these huge Super Hero battles!”

It’s likely that these three adult coloring books will retail at $7.99 each. That’s $3.00 less than the Adult Coloring Book: Stress Relieving Patterns. What are your thoughts on Marvel’s new adult coloring books? Have you used color therapy to relieve stress or explore your creativity? Share your thoughts below in the comments section.

[Images: Marvel via Twitter]

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