Burger King Apologizes To Mary J. Blige For Offensive, Unfinished Commercial
Burger King has been receiving a lot of complaints this week about an ad featuring Mary J. Blige.
The ad, which shows Blige singing about fried chicken, has been called racist and offensive by several equal rights groups. Madame Noire, a lifestyle publication for black women, wrote an open letter to Burger King, saying:
“Having a black woman sing about chicken was no mistake. They’re trying to reach the ‘urban’ (aka black) demographic and they used you. Because God knows black folk won’t buy anything unless there’s a song, and preferably a dance, attached to it.”
Burger King pulled the ad and today they issued an apology. The burger giant doesn’t address the racially charged criticism, however. Instead, BK apologizes for releasing an “unfinished” commercial.
“The Mary J. Blige advertisement was pulled off of the Burger King YouTube channel due to a music-licensing issue, which Burger King is in the process of resolving. We would like to apologize to Mary J. and all of her fans for airing an ad that was not final.”
Blige also commented on the ad recently. Blige said that the ad she agreed to be in was not the one that Burger King released. Blige said:
“I agreed to be a part of a fun and creative campaign that was supposed to feature a dream sequence. Unfortunately, that’s not what was happening in that clip. I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”
You can see the controversial ad here.
Tags : burger king mary j. blige, mary j blige, mary j. blige burger king
Posted: April 5, 2012
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Apr 6, 2012
Anyone who believes this nonsense that the commercial was released prematurely, is an idiot and has no clue how involved something like that process is….the idea that a major corporation like Burger King, who is very sensitive about their race-neutral status would make such a mistake is beyond laughable.
What really happened is, the commercial was released and both Burger King execs and Mary Blige were SHOCKED by the ridiculous viral negative reaction, and they both panicked and concocted this story.
Since the commercial has absolutely NO stereotypical aspects, one must assume that the people complaining are now telling us that black people cannot be portrayed with fried chicken products under any circumstances.
And I would ask those people "What does that say about you?"
The more we tolerate these thought-police bullies, the more they'll demand in the future, to the point where even black people will become the victims of it, just like Mary Blige found out this week.
Apr 11, 2012
She's an idiot if she thinks I believe, for one second, that she wasn't like, "I'll sing about fried chicken, where's my paycheck?". "Unfinished." Please.