A California judge dismissed a lawsuit today against McDonald’s Corp. for using toys to encourage kids to eat Happy Meals.
The lawsuit, which was filed by Monet Parham in 2010, argued that McDonald’s violated consumer protection laws and was exploiting children by adding toys to their Happy Meals. The lawsuit claimed that using toys was a “predatory practice that undermines parents, causes rifts in families and harms kids’ health.” Parham was represented by the Center for Science in the Public Interest, a nutrition advocacy group. The CSPI did not say if it would appeal the ruling.
Executive director Michael Jacobson said:
“In time, the practice of using toys to market junk food will seem as inappropriate and anachronistic as lead paint, child labor and asbestos.”
Reuters reports that the lawsuit was dismissed today by Judge Richard Kramer. The court documents did not give any details on Kramer’s legal findings.
McDonald’s spokeswoman Danya Proud said:
“We are proud of our Happy Meals and will vigorously defend our brand, our reputation and our food. We stand on our 30-year track record of providing a fun experience for kids and families at McDonald’s.”
Do you think McDonald’s is exploiting children by using toys to market Happy Meals?