It’s official: Angry Birds, a highly addictive game in which furious fowls are catapulted into green pigs hidden in fortresses, will be invading television sets across the world later this year.
“We’re going to roll out a weekly animation series later this year of shortform content,” Rovio’s head of animation, Nick Dorra, said at this weekend’s MIPTV conference in Cannes, France.
The series will consist of 52 episodes lasting between two-and-a-half to three minutes each.
It will be on TV, as well as devices like mobile phones and iPads.
“We’re looking at building a video app for that, and we’re also looking at partnerships and so on,” Mr Dorra said.
“We want to be on all screens,” he added.
Rovio, which got rich overnight due to the popularity of the bird-slinging strategy game, bought an animation studio in June 2011 to help develop Angry Birds into more than just a gaming brand. Rovio has also signed up a top U.S. retailer to put its branded toys, books and T-shirts in dedicated areas of thousands of stores nationwide, timed to coincide with the launch of its new Angry Birds Space game this week.
In addition to the Angry Bird TV series, Dorra also confirmed that a full-length Angry Birds movie is in the works as well.
“It’s in development, but it won’t be out in 2013 or 2014,” the Rovio head said of the film, adding, “Angry Birds is not just about the gameplay, and will be in the future less and less about the slingshot, actually, and more and more about the characters.”
INQ Readers: Are you looking forward to the Angry Birds TV series debut? Are you excited about the popular game being made into a movie?