Get Ready: Tweets Will Now Flock Into Google Search Results
Twitter and Google are getting snuggled up.
For a short time now, a small dose of viral tweets has appeared alongside Google’s search results. However, on Tuesday, following an announcement by tech giant Twitter, word got out that tweets will now play a major role in Google’s search results of trending keywords and news content.
The announcement came in the form of a blog post, where Twitter eagerly unveiled its new joint effort by Google to bring relevant tweets into the Google app. The new feature will be available for iOS and Android users — as well as mobile web users — starting today. Although mobile web users have gotten the thumbs up from Twitter, desktop users are expected to beat around the bush for just a bit longer.
In addition to having the newest tweets from your favorite celebrity right at your fingertips, users will also be able to see all the latest worldwide trends in real-time with just a few thumb movements, Fortune reports.
Moreover, elucidating on the exciting new collaboration, Twitter’s Jana Messerschmidt, VP of Global Business Development & Platform, wrote the following.
“For example, if you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for#MadMen will bring up the most relevant news and Tweets about Sunday’s series finale.”
Meanwhile, on Google’s official blog, Ardan Arac, Google’s Senior Product Manager, showcases images and even more details of the new feature.
Google wrote as follows.
“It’s a great way to get real-time info when something is happening. And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”
Despite all the happy vibes ignited by the two tech giants — suitably enough — Twitter tried to secure a similar deal with Google, which ran from 2009 to 2011. But Twitter’s Chief Operating Officer did not want a Google search merge at the time, as it would give Twitter less control of its content.
And just a year later, in 2012, Twitter opposed a plan to integrate Google Plus with Google’s search results, as Twitter thought it would be a bad move for both publishers and Twitter users. Google quickly responded back with the following statement.
“We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions.”
[Photo by Bethany Clarke / Getty Images]
