H&M uses retail blitz to hire thousands

H&M Is Looking For A Few Good Fashionistas, Fashion Retailer Uses Media Blitz To Hire Thousands

Anyone looking for a well paying, long lasting, satisfying career should go work at H&M, and that includes all those fast food workers protesting for higher wages.

That’s H&M’s recruitment message during a major media blitz as they set out to hire thousands of workers across the country to support 61 new stores opening this year.

H&M is bragging about its high pay, benefits, and sustainability efforts on billboards, online, and in stores across the country during its recruitment campaign, dubbed Place of Possible.

There will also be a college tour touting advancement opportunities at H&M that focuses on 50 store employees who started in entry-level positions and now have long lasting careers with the company.

Daniel Kulle, president of H&M North America said in a press release that the campaign was a true testament to the brand, and the employee interviews were solely unscripted and in their voice.

We are proud to launch the Place of Possible campaign because we believe the best investment we can make is in our employees. H&M loves bringing fashion to the world and we need to find employees that want to join us in our journey.

H&M uses media blitz to hire thousands
TEL AVIV, ISRAEL – MARCH 11: Shoppers check out the merchandise on opening day of the first local H & M (Hennes & Mauritz AB ) outlet on March 11, 2010, in Tel Aviv, Israel. (Photo by David Silverman/Getty Images)

H&M’s hiring campaign is part of a growing trend that sees retail jobs as long-term careers with workers earning higher wages during a tightening labor market.

The fashion retailer H&M is using slogans like “Five weeks vacation is possible” and “Making sustainability fashionable is possible” to attract new talent.

U.S. employees at the fashion giant H&M have always been paid more than minimum wage, Kulle told the USA Today. The average H&M fashionista makes $12.03 an hour.

That follows a growing trend of retailers nationwide who have raised employee wages.

The Gap has been paying its workers $10 an hour to start since 2014 while Walmart and T.J. Maxx will soon be doing the same.

That’s good news for the national labor movement, which has been pushing back against corporate America as workers across the country seek higher wages.

It might even start to make a difference to those fast food workers and disenfranchised part-time college professors who have been protesting for higher wages.

In April, thousands of workers joined in a nationwide rally by the Service Employees International Union to protest for a $15 an hour minimum wage.

Service sector jobs have been the first to rebound from the down economy, and as such, have the largest amount of workers employed.

Last year, H&M opened 62 stores and hired 2,800 new employees. This year, they plan to open 61 stores, bringing the national count to more than 400 retail stores, including the world’s biggest H&M in Herald Square in New York.

[Photo by Mario Tama/David Silverman/Getty Images]

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