Kendall, Kylie Trademark Move Comes As Jenner Sisters Plan Mobile Game, Sci-Fi Novel, Branded Products, Spin-Off


Kendall and Kylie Jenner value their branding so much that they decided to trademark their names and variations. They began the trademark process by filing with the U.S. Patent and Trademark Office, reported the Huffington Post.

Kylie decided to trademark both “Kylie Jenner” and only her first name. That gives her the right to label everything from umbrellas to purses with either or both monikers.

In contrast, aspiring supermodel Kendall Jenner is focused on beauty and fashion products including hair accessories and attire. But although she filed separate applications, the sisters also teamed up to trademark “Kendall and Kylie” and “Kendall & Kylie.”

The trademark move isn’t the first hint that the two are business-minded. In the past, they’ve created a sci-fi novel for young adults and had their names emblazoned on a PacSun clothing line.

In addition, Kendall and Kylie Jenner announced their own mobile game, reported Entertainment Tonight.

Just like Kim Kardashian’s game, the characters look like cartoon replicas. Kim Kardashian: Hollywood gives players the opportunity to put themselves in the designer shoes of a celebrity. With the final goal set as achievements such as fame and money, it’s raking in millions for both Kardashian and game developer Glu Mobile. Kim Kardashian: Hollywood is estimated to take in $200 million in 2015.

But that’s not all for the busy Jenner sisters, reported Variety.

Chosen as the new face of Estée Lauder, Kendall is continuing her modeling career. Kylie is busy with her hair extension line. It’s also possible that they could write another novel after the success of their book Rebels: City of Indra as well as add to their existing clothing collections with Topshop and PacSun.

Will a spin-off be announced soon for Kylie and Kendall Jenner? That remains to be determined. First, they would need to agree to have the spotlight on their young lives intensified.

In addition, as the Inquisitr reported, a current special on their father, Bruce Jenner, as he transitions to a woman, is already taking up some of their time along with the main family show, Keeping Up With the Kardashians.

Both Kylie and Kendall, along with the Kardashian sisters Kim, Khloe, and Kourtney and other members of the extended family, are involved in discussing how they are processing Bruce’s announcement after the revelations made in Diane Sawyer’s interview.

Would you watch a special on Kendall Jenner and Kylie Jenner? Do you think they should have their own show? Post your comments below.

[Photo by Astrid Stawiarz/Getty Images for DuJour Magazine]

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