It seems nearly impossible to log into social media without seeing the Kardashian name over and over. It started with the success of Keeping Up With The Kardashians, but the media has spun out of control, going on a 24/7 Kardashian frenzy, often in lieu of reporting other, more poignant news. Don’t you wish you could just snap your fingers and make all things Kardashian just disappear?
Now you can, according to one company.
KardBlock is essentially an ad blocker solely designed to find and eliminate Kardashian related content.
If you’re not a Kardashian fan and want to know who to thank, James Shamsi is responsible for the ingenious idea of applying basic ad blocking software to the Kardashian problem. James reports that he was tired of having to wade through story after story about Kim Kardashian, as well as the rest of the Kardashian family’s antics, just to get to real news, important current events.
Shamsi admits that he is very interested in Bruce Jenner and transgender issues in general, so KardBlock will not hide anything related specifically to Bruce Jenner. In fact, Shamsi does credit the Kardashians for one (and only one) positive contribution to society: raising public awareness about transgender issues.
Otherwise, James believes the Kardashians are wholly unredeemable and have no business clogging up everyone’s news feed.
“We don’t care about who the Kardashians are or aren’t sleeping with,” the ad professes. “We don’t care that Kim dyed her hair blonde. We don’t care about the Kardashians.”
Making the Kardashian family virtually invisible is an amazing feat. How does one follow that up?
Shamsi is currently working with Chameleon.la, a growth hacking and social media management company, to develop a similar application to rid the internet of all things Justin Bieber.
KardBlock seems like a dream come true for some, but, on the other hand, it seems the product description is as offensive as the Kardashians themselves. After all, the ad implies a criticism of all who opt to keep the Kardashians in their newsfeed. Is KardBlock suggesting that fans of the Kardashians don’t care about important issues. Conversely, it seems to say that KardBlock subscribers are better human beings just for signing up for the Kardashian-blocking product.
What do you think? Is the KardBlock app more shameful than the Kardashian name itself or do the Kardashians still hold the crown of crass?
More importantly, who else is signing up for KardBlock?
[Featured image: Kris Jenner, Sofia Vergara, and Kim Kardashian photo by Kristoffer Tripplaar-Pool/Getty Images]