INQUISITR.COM / Entertainment

Need A Reason To Play ‘Sims 4’? Two Words: Iggy Azalea

By Mike Bessler
Published on: 16:04 PST, Apr 30, 2015

Until now, fans of auto-tuned rap who regularly indulge in online life simulations have had but one simple request: Put Iggy Azalea into a video game. Indeed, the people behind Sims 4 seem to have heard those prayers and responded in earnest. According to Venture Capital Post, the 24-year-old Aussie recording artist is an avid fan of the online interactive endeavor. Azalea’s official Twitter account recently featured an image of the rapper as a character in the first expansion pack for Sims 4: Get To Work!

As previously noted by Inquisitr, Iggy Azalea publicly quit social media back in March, so it’s unclear if she’s personally involved in selecting content for Twitter and other platforms at present.

K Drama Stars notes that Iggy Azalea regularly promotes Sims 4 via social media accounts as part of her work as a “brand ambassador” for the product. Her official Facebook page prompted fans for feedback regarding her exploits in the virtual world of Sims 4, posing the question, “Who can make the best Iggy Azalea?” Azalea’s star power is in high demand these days. The Inquisitr recently reported that Iggy has also inked a deal as the newest “Bonds Girl,” promoting Australian-made Bonds underwear. Some longtime customers threatened to boycott the company in response, as they clearly weren’t hip to Azalea’s musical stylings and apparent affinity for controversy.

There’s no indication that Iggy Azalea’s association has resulted in anything like the backlash to the Bonds announcement, though. In fact, a number digital doppelgangers of the diva have circulated online well prior to the most recent enthusiastic endorsements from the Azalea camp.

The Sims franchise occupies a noteworthy niche in the video game industry. Prior to the release of Sims 4, the series already occupied three positions in the top 10 list of best-selling PC games of all times, according to Forbes. The new Get To Work! expansion pack provides players with the opportunity to have characters earn their keep in the virtual world and has earned respectable reviews from sites like GameZone and TrustedReviews. There have been a few critiques of the expansion pack, to be sure. Just like Iggy Azalea’s music, the best offerings of highly immersive artificial life games aren’t everyone’s virtual cup of tea, it seems.

[Photo by Christopher Polk/Getty Images for Anheuser-Busch]

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