Jay Z’s Twitter Tidal Promotion: 1,100 Jay Z Concert Tickets To Be Given To Winning Fans Of #TIDALXJAYZ Playlist Contest


You can almost hear the lyrics of one of Jay Z’s famous songs as the mogul continues to promote his Tidal streaming music service: “I. Will. Not. Lose.” As reported by the Inquisitr, Jay Z went on a Twitter rant recently, spewing Tidal facts to counteract those folks who had already placed the nails in the coffin of the new service, calling it all but dead. On April 29, the hashtag #TIDALXJAYZ began trending on Twitter, because the rapper has a new contest that allows Tidal subscribers to create their playlists of songs on Tidal and share them via Tidal using the #TIDALXJAYZ hashtag for a chance to win two tickets to a concert featuring “Hov,” as it were.

On Tidal, the concert is being called Jaÿ-Z B-Sides, and while the concert date is listed as May 13, 2015, the venue has yet to be announced. According to the contest rules, it’ll have to be a venue large enough to hold at least 1,100 folks — that is, if this is a physical concert at a brick and mortar location, and not an online concert streamed via Tidal.

“The show the fans have been asking for. Jaÿ-Z performs the album cuts. All the best ‘B-sides’ of his career. TIDAL users who create a playlist and share on Twitter will be entered into the playlist contest and will have a chance to win two free tickets to an upcoming Jaÿ-Z concert in NYC. Tweets must include the hashtag #TIDALXJAYZ. Must be 18+ to enter.”

The entry process for the concert is a little complex, with fans having to first sign up for a Tidal account if they don’t already have one. There’s a free 30-day sign up period for folks who don’t want to spend any money — as long as they remember to cancel their monthly subscription before any automatic charges hit their credit or debit cards. Next, they have to visit Tidal, search for the Jay Z songs they’d like him to perform during the concert (assuming he’s only performing his own songs, and not, humorously, a Katy Perry song or something) and add those songs to a playlist that is then shared via Twitter and the URL of the Tidal playlist added to the entry form, along with the contest hopeful’s Twitter name and other information.

The Contest begins on April 29, 2015, at 7:00:01 a.m. Eastern Daylight Time (“EDT”) and ends on May 8, 2015, at 11:59:59 p.m. EDT (the “Promotion Period”).

Meanwhile, Jay Z’s #TidalFacts have been checked out by TIME?, and claimed some facts are true, some are false and some fall in the middle. There isn’t a clear indication of the song minimum or maximum numbers on the #TIDALXJAYZ playlists, however there are indications of how the playlists will be judged on the contest rules page.

[Image via Twitter]

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