Budweiser have issued an apology and pulled the latest slogan from their beers after it was accused of promoting rape culture.
The new Bud Light slogan read, “The perfect beer for removing ‘no’ from your vocabulary.” It was also accompanied by the the tagline, “The perfect beer for whatever happens.”
— ThinkProgress (@thinkprogress) April 28, 2015
People soon started to register their disgust at Budweiser’s poorly worded slogan, which was also accompanied by the Twitter campaign of #UpForWhatever. The furor began after the first image of the new bottle appeared on reddit.
Media outlets then picked up the story on Tuesday morning, and by the evening, a social media storm had gathered and criticism was being launched towards the company.
Twitter was soon lit up with messages from users lambasting Budweiser.
— Caleb Doyle (@Doylethegreat) April 28, 2015
— John Overholt (@john_overholt) April 28, 2015
However, other users were quick to defend Budweiser, and accused those who criticized the tagline of making a mountain out a molehill.
— John Ekdahl (@JohnEkdahl) April 28, 2015
“Outrage” over Budweiser slogan says less about marketing & more about peoples’ deranged imaginations. Really? Rape was your first thought?
— T. Becket Adams (@BecketAdams) April 28, 2015
But these hoards of complaints soon forced Budweiser to respond, and they’ve now released a statement to BuzzFeed News that insists they “regret” the slogan.
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way.
In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun.
It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”
[Image via Grind TV]