Bud Light is coming under a lot of fire and criticism for their “Up For Whatever” slogan that many are saying advocates rape. The campaign has been around for two years now, but Bud Light has issued an apology for the slogan which goes on to say, “the perfect beer for removing ‘non’ from your vocabulary for the night.”
As pictures like this have circulated around on social media platforms, critics are saying that the slogan obviously advocates rape culture. Many are jumping all over the case of Bud Light and can’t believe that the logo, beer wrappers, and advertising campaign was able to slip past everyone without them realizing it was a bad idea, per Bloomberg.
Alexander Lambrecht, vice president of Anheuser-Busch’s Bud Light division, got on Twitter on Tuesday to respond. He said that the company was sorry and they could never advocate or condone violent behavior of any kind.
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way… In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”
Some users on Twitter haven’t just aimed questions at Bud Light asking them how they could promote the “Up For Whatever” slogan, but some have just labeled it for what they think it is doing — advocating rape.
Remember kids, if she says “yes” to a bud light, “no” isn’t in her vocabulary.
— Niccolo Machiavelli (@JamesEriccc) April 28, 2015
This is not the first time that Bud Light has actually gotten in hot water for their current campaign slogan. Back for St. Patrick’s Day, they actually tweeted out to pinch people who were not #UpForWhatever.
This led to people saying the message from Bud Light was dangerous and that they would sue the company if anyone touched them because they said it was alright. Others responded with hashtags of their own, such as #UpForThingsIExplicitlyConsentTo and #UpForLitigation, among others.
It isn’t known at this time if Bud Light will end up pulling the entire “Up For Whatever” logo and campaign due to the critics saying it promotes rape culture. For now, they’ve issued an apology and a message, but it’s very likely that this won’t end up just going away.
[Images via Reddit/Barstool Sports]