New York restaurant Park Avenue Winter are celebrating the return of the new series of Gossip Girl with a promotion: free food for women dressed in a schoolgirl uniform.

The fetishists delight has resulted in over 250 women making reservations to collect their free food for each night during the promotion, and a ton of free publicity, both local and (naturally) a news crew from Japan.

Eater.com makes the following warning: “service advisory to both regulars and the all you creeptastic men out there: it’ll be a circus here for the rest of the week.”