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Category: TV Author : Duncan Riley Posted: March 16, 2009
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Sci Fi Channel changing its name to Syfy


syfy
The SciFi channel is looking to be more “hip” with the new name “Syfy” from July 7.

The change of name was defended by network president Dave Howe in a statement.

“It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have…It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise,” he continued.

Hip to be square? I’m going to be sick. Imagine Greater as a tag line? WTF?

Naturally fans aren’t all that amused. THR has a rundown of some of the criticism here.










Comments


One Archived Response to “ Sci Fi Channel changing its name to Syfy ”

  1. Kyle Brady
    Mar 16, 2009

    It's not very often I'm ashamed of my nerd status.

    This is one of those times, where I'm sorry that a channel that produces mostly crap, with the occasional brilliant long-lasting gem, is changing it's name because it's not cool enough.

    When you cater to a bunch of nerds, and your content is crap, nostalgia, or the occasional bucket of space awesome, you're not going to get a bigger audience by changing your name.

    –Kyle